Google has taken a big decision to expand its Pixel smartphone business in India. The company has given big responsibility to former Apple executive Mitul Shah. Mitul Shah will take over as the managing director of Google's Pixel smartphones and other devices and services wing in India. Earlier, Shah had led Apple's consumer sales in India. Mitul Shah has more than 9 years of experience in the tech industry. Like other brands including Apple, India is a big market for Google.
Pixel's share will increase
Google has also started manufacturing of its Pixel smartphones in India. The company is now selling Made in India Pixel smartphones in India. Besides, it is also being exported outside. Apple's market share has increased rapidly in India in the last few years. Apple has given tough competition to Samsung in the premium segment. At the same time, Google's share in this segment is currently very low. Mitul Shah will work to further improve the position of Google Pixel smartphones in India.
Mitul Shah expressed happiness
Mitul Shah has shared information about his new role through LinkedIn. He said in his post, 'Pixel is not any other device. It is a platform designed to put the immense power and possibilities of AI in everyone's pocket. He has shown enthusiasm by taking the big responsibility of this product in India. India is currently the second largest smartphone market in the world. According to Counterpoint, despite being such a big market, the market share of Pixel smartphones in India is only 0.04 percent.
Mitul Shah
Better position in premium segment
In the last few years, the demand for premium smartphones among Indian users has increased rapidly. Apple and Samsung have directly benefited from this. At the same time, brands like Xiaomi, Oppo, OnePlus, Vivo have also made their presence felt in the premium segment. Google is also preparing to improve its position in the premium segment. The company's smartphones are assembled by Wowtek Technology in India. Google Pixel 8 series launched last year has received good response in India. At the same time, users are also liking the Pixel 9 series. It is being seen as a better alternative to iPhone 15.
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