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OnePlus has recently decided to invest Rs 6,000 crore in India. This decision of the company will not only benefit millions of OnePlus smartphone users in the country but will also impact the country's economy. After OnePlus, other Chinese companies Xiaomi, Vivo and Oppo are also preparing to make big investments in India. After the tension in relations between India and China subsides, companies are going to expand their business in India.
Tension increased in 2020
After the arrival of Corona in 2020, the tension on the border of India and China had increased significantly. After this, surveillance on Chinese companies was also increased. Executives of many Chinese companies were charged with money laundering and tax fraud. Not only this, the assets of these companies were also seized in large quantities. After this, Chinese brands had put brakes on investment in India.
According to ET report, now Chinese companies OnePlus, Vivo, Xiaomi and Oppo are looking for new marketing heads and executives in India. Not only this, these companies are going to invest huge amounts to improve their distribution network in India. Many brands do not have distribution network, especially in villages and towns, due to which millions of users have to rely on e-commerce websites.
Emphasis on distribution network
Ordering electronics items through scam e-commerce websites is becoming a headache for customers, due to which companies are once again emphasizing on local distribution network. Xiaomi India Chief Anuj Sharma has said that positive steps have been taken to improve relations between India and China, which is going to be beneficial.
Apart from OnePlus, other Chinese companies can also insist on big investment in India. This will benefit the country's economy as well as the customers buying the phone.
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