Giving big relief to Airtel, Jio, BSNL and Vi, TRAI has now extended the deadline for implementing the message traceability rule till December 10. The telecom regulator has given access service providers another 10 days to complete compliance. Earlier, the rule of message traceability was to be implemented from November 1, for which the deadline was given till October 31. However, it was later extended till November 30.
What is message traceability?
The telecom regulator had directed Access Service Providers (ASP) i.e. telecom operators to implement traceability to track commercial messages sent in bulk. This is mandatory to track fake messages sent in bulk, because if there is no traceability system then the location from which the message has been sent will not be tracked. In such a situation, it will be difficult to catch the scammers.
TRAI has now extended the deadline for all access service providers to implement this system to December 10. After the implementation of the traceability system, the person sending fake messages can be easily tracked. Earlier, telecom companies had argued to TRAI that there were many technical hurdles in implementing this system, due to which they should be given more time. After this the regulator had decided to give him an extension of one month.
Rules for fake calls and messages
Recently, TRAI has made it clear that with the implementation of this rule, there will be no delay of any kind in getting OTP. The government has taken several steps in the last few months to curb the increasing cyber crime in the country. TRAI has implemented new rules from October 1 to stop fake calls and messages. Under this rule, telemarketing companies sending messages in bulk will have to get themselves whitelisted. Apart from this, the message template suggested by TRAI will have to be followed. Messages without whitelist will be considered fake and will be blocked at the network level.
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